International competitiveness and competitive advantage Essay

International competitiveness and competitive advantage - Essay Example The current state of the global economy development and evolution along with the increasing tendency of its competitiveness is known to be related, primarily, with increasing of the competitiveness of its businesses, the loss of which in the course of economic reforms proved the most significant shortcomings. The success of the identifying and forming objectives the competitive advantage are called to improve the industrial competitiveness companies. This fact, however, makes them more dependent on the level of development of methodological approaches to the establishment and effective functioning of the competitive advantage in general.In accordance with the world practice, the market relations represent the interconnected solution to these problems. The use of these principles guarantees the increase of the competitiveness of the enterprises. The main areas of competitive advantage of the organization's security are concentration of resources for the company to predict the actions of competitors, holding the initiative in the competition, software resource potential to achieve the goals, development flexible planning firms in the market. The competitive advantage that in specific markets determines various competitors is a significant factor in climate, or the competitive situation on the commodity market. Competitive advantage is defined a set of characteristics, properties of the product or brand that creates for the company definite advantage over its direct competitors.

Religion Annotated Bibliography Example | Topics and Well Written Essays - 750 words

Religion - Annotated Bibliography Example The site also provides the legal religious rights held by the American citizens. It also extends information on shopping sources for Witchcraft and Wicca and other related materials. The website also provides critical articles written by experts in the subject. The website of American atheists has the objective to conserve the civil rights of atheists. The website strongly promotes the separation between church and the state. It also provides important information to the public about atheism. The information pertaining to the legal, political and mythological aspects of atheism is being effectively conveyed through the website. It also serves as a media for the extension of the activities of American atheists. Withes League for Public Awareness (WLPA) which was found in atheists in Salem, Massachusetts, in May, 1986 extensively work towards creating proper awareness among the public regarding proper understanding on witchcrafts. The vision of the organization is a world free from religious persecution. The organization was founded by Rev. Laurie Cabot H.Ps. The American atheist works towards the rights of atheists. The organization was founded by Madalyn Murray O’Hair almost thirty years ago from now. It works for the active separation between the state and religion and arrange conventions and gatherings for this cause. The organization actively publishes books and disseminates information on the philosophy they preach. Its volunteers also work towards the preservation of the literatures and documents pertaining to the history of atheism. The website of WLPA critically comments on the prejudiced view of the society towards witchcraft. It also mentions the misconceptions of common public on witchcraft. The website also clearly points out the misappropriated ways by which the society approaches Witchcraft. The behavioral approach of the society to blame Wicca and Witchcraft for certain behaviors has been strongly criticized. The

Project 2 Essay Example | Topics and Well Written Essays - 1000 words - 4

Project 2 - Essay Example The adverts attract a large population of women. However, there must be deodorant differentiation in order for the women to have a variety of deodorant product. The variety of sweet flagrances provides the ladies with the assurance of comfort. Conversely, the men suit advertisement target means. In this regard, Men are fond of grooming and the commercial concentrates on the scale, color and the suit designs (Smith, Alan and Chris 34). The factors dictate the age bracket of the suit sales. The young generation is usually obsessed with grooming. Therefore, the men suit adverts target the majority of potential men suit customers. The advertising team has prior knowledge concerning the tastes and preferences of the mens suits. The information can be obtained from past experience of men suit sales, fashion show magazines, newspapers and literal observations. The factors help the advertising team to objectively pursue their target audience. The product adverts never targets the general population given that the old generation category of people is never concerned with grooming. There is something around a man in a suit that enables him look amazing. A man in a suit says; he is working, he is getting things going, and he is fruitful. That may not be the truth, yet it gives that recognition. At the point when individuals see young people sag their jeans, that announcement says much to the world. That look says they are not living up to expectations; they are not being certain and are not being effective. Despite the fact that that may not be genuine, that is the picture it depicts. A great deal of time men dress that way in light of the fact that they have not been taught better or they do not have the intends to learn (Smith, Alan and Chris 47). They are meant to be a piece of changing the society, look, dress and impression of men everywhere. They are needed to be a piece of instructing men to dress better. They are ne eded in order to have the

A Tale of Two Cities and Julius Caesar Essay Example | Topics and Well Written Essays - 500 words

A Tale of Two Cities and Julius Caesar - Essay Example Murder has been a theme applied in plot development with variable definitions held in the theme depending on the justification offered for the action. In a tale of two cities and Julius Caesar, murder is committed to articulate justice, and the theme is promoted in the leading characters. The two tales had been written based on murder and an understanding, to the reason for the application of the theme would offer the needed solution for the author’s intuition to apply the style. Charles Dickens wrote the tale to describe the mysterious revelation of Alexandre Manette condition who had been thought to have died. The father to Lucie Manetter had been wrongfully imprisoned in Bastille, and she sought out on the journey with Jarvis Lorry to find her father. The cities that witness the events are Paris and London where oppression of the weak and love is justified to lead to the witnessed events. Carton’s murder is justified as he takes the wrongly accused Darnay position because of the love he had towards Lucie Manetter. Darwin writes the story in which the two Carton and Darnay fell in love with Lucie, but Darnay ended up being her husband. However, on returning to Paris, Darnay is captured to be prosecuted. Carton saves his love’s marriage by taking the position of his rival to be murdered for the cause of love (Dickens 366). Consequently, Mr. Defarge had been murdered following accusations that he had murdered the peasant boy, but the event had been an accident. The boy’s father murdered Defarge because he had failed to make an attempt to save the boy. Shakespeare had written the play to depict murder as a leading theme in his plot development. Caesar had been from the battle victorious and had been in line to be crowned the supreme leader. However, with his power, some of his generals grew jealous and worried that he would present a tyrannical rule over the people. The generals create a plan to assassinate Caesar and involve Brutus in the plot

Milwaukee Emergency Center for Animals Case Study

Milwaukee Emergency Center for Animals - Case Study Example It is open for emergencies, critical care for animals and surgery. The hospital endeavors in serving the critical health needs of animals with time as of the essence. Previously, the center served as an overnight emergency clinic for pet owners and veterinarians in the local area of Milwaukee and became the first 24 hour emergence and critical care referral center in the state in 1984. 1991 came with the addition of emergency and critical care specialists, surgery and internal medicine doctors to the care givers (Marla, 4). The center moved to another building facility in West Silver Spring Business District in 1999. The building covers more than 13, 800 feet squared with a large waiting room plus four examination rooms. The building has three surgical suites and 41 cage intensive care units and many other functional rooms like isolation units’ laboratories and imaging rooms. Most of the rooms, officially opened in June, 2009 have transparent glass walls to let their customers and veterinarians to keep their eyes on the procedural treatment of their pets and animals. The emergency care hospital has well over 35 staff, which includes an emergency and critical care specialist. ... Information research The team had to submit a questionnaire containing only questions relevant to study in the efforts to get information on the company. This served as a pre-visit to the company which helped the owner and the administrator to prepare in advance. This also helped to avoid any inconveniences that would come in because the team would have interfered with the programs at the center. Some of the questions that we submitted were to find out some of the challenges incurred in running such a large facility, the response of the immediate community towards the establishment of the facility in the area, the revenues, their products and services and other operating processes. The group planned for the interview to be conducted by two of the members and to ask open ended questions to different people in the company in order to get their views. The best resource on this area was Dr. Lichtenberger who is the owner of the facility and the administrator, Frank Mahler. They answered the questions both directly and expressing their views about the hospital in general. Since we organized the interviews in a way that each group comprised of two members, one member of each group asked questions, while the other one did the recording of the answers through taking notes. We had two groups each interviewing the owner of the hospital and the hospital administrator independently, after which we compared the responses. The members were to be principally sensitive to the kind of job that goes on in the hospital and use their observatory instincts in partly collecting information. The members had to look at other areas to get other information about the hospital, including the hospital

Blind Date Script Essay Example for Free

Blind Date Script Essay Far From The Madding Crowd Blind Date Script. Graham: Its Blind Date! And here is your host, Miss Cilla Black! Cilla: Hello ladies and gentlemen, and welcome to Blind Date. In a moment well be meeting the lucky lady who gets to pick from one of these gorgeous guys! So, lets meet the boys! So, hello number 1; whats your name and where do you come from? Bo: Good Evening, Cilla. My name is William Boldwood, and I am from Weatherbury. C: Nice to meet you, William. So tell everyone a bit about yourself. Bo: Well, Cilla, I am a 42 year old bachelor, I own a large farm, and. Im incredibly wealthy! C: And, I understand, correct me if Im wrong love, that you have had a nasty experience involving a Valentines card? Bo: That is correct, Cilla. I once received a Valentines card through in the mail, and I had no idea who the sender was. I was a little afraid, you see, it could have been anything. So, I erm, placed it on my mantelpiece. Well, then I couldnt stop thinking of it, so I stared at it for quite some time. C: How long for, love? Bo: For a matter of days, Cilla. C: Oh dear. Well I for one am always scared when the postman comes, I mean, when them bills get posted through my door I know Im too terrified to open them for a week! C: Alright love, well, best of luck tonight, and please dont be scared of the date cards if youre picked cause weve only got so long, you know. Okay, number two, whats your name and where do you come from? T: Hello, Cilla, my love, my names Frank Troy and Im from Weatherbury too! C: Hiya Frank. Tell us all a bit about yourself, love. T: Well, Im 31, Im a Sergeant in the Army, so I travel a lot, and I enjoy sword fighting, so I spend a lot of my spare time practising that, and, Im quite skilled if I may say so myself. C: Oh really? Come on, then. Show us some moves! (Troy shows off with sword techniques). C: Wow, I wouldnt want to be on the receiving end of that lot! Eh, thanks very much love, well done. Best of luck tonight, but if you win, leave the sword at home, wont you? Hello number three, whats your name and where do you come from? O: Eh Cilla, me names Gabriel Oak an I be from Weatherbury as well. C: Hiya, chuck, why dont you tell everyone a bit about yourself? O: Well, Im 28 an I work on a farm in Weatherbury, Cilla. C: And I heard that you used to own your own farm, is that right? O: Ay, that be correct, Cilla, I used to ave some lovely little sheepies, but, sadly, most of em died in a tragic accident. C: Awwwwww (Sympathy) O: Yer, so maybe, even though I dont ave a lot, shell still be willing to ave me. Then Ill know she be genuine an all that. An it could get me a few sympathy votes as well, But I wont let on until after the show, just in case. C: A man with a plan! Well, you probably wont even need to use the sheep story Gabriel, Im sure youll be fine. And may the best fella win. Good luck to all of you. Now, guys and girls, lets meet the lucky lady who gets her pick of one of these gorgeous guys! (Bathsheba enters) C: Hello love, and you are Bathsheba, is that right? B: Yes Cilla, thats right. C: And where are you from, Bathsheba love? B: Im from Weatherbury Cilla. C: Oh I didnt see that one coming. Now, what sort of thing are you looking for, and hoping to find tonight in one of our top-class bachelors? B: Well, Im looking for someone who will flatter me but also stand up to me. Im very independent. C: Oh, thats right, you own a farm, dont you? B: I do indeed, Cilla. C: Well, lets hope those three blokes over there stand up to you more than your farm animals do. And lets hope they smell better an all. B: well I wont know until the date, but lets hope so. C: Alright love. Lets get on with your three questions then. Fire away! B: Hello boys! ALL: Hello Bathsheba! B: Okay, my first question is; If I was an animal, I would be a tiger, because I could definitely use a little taming. If you were an animal, what would you be, and why? That goes to number 1, please. Bo: Well, Bathsheba, I would be a snake, a boa constrictor, so I would be able to wrap myself around you, and squeeze you as tight as I can. B: And to number 2, please. T: Well, I would be a fox, most obviously because of my red coat, but also because I hunt my prey and always get what I want. B: And, lastly, to number 3, please. O: Well, I would probably be a sheep, because, apart from being cute n cuddly, I would follow you round as a sheep does and always be with you. B: Okay, 2nd question. If I were a type of food, I would be a curry, because I am hot and spicy! What food would you be, and why? That is to number 2, please. T: Well, I would be Egg and Soldiers, so you could have a dip in me anytime! B: And to number 3, please. O: Okay, if I was a food, I would be Shepherds Pie, because I be a shepherd, and I be warm, tasty and simple. So, heat me up, and itll be dinner for two. B: And lastly, to number 1, please. Bo: If I was a sort of food, I would most certainly be Toad in the hole, because once you dig down to my deep centre and kiss the toad, I would be your handsome prince. B: And my last question is; I am a woman who likes to be pampered and showered with gifts. If you could give me one thing, what would it be and why? To number 3, please. O: Well, I dont ave a lot, you see, but I would give you my heart of gold, because that be all I wantin in return. B: And to number 1, please. Bo: I would give you anything you want, anything your heart desires. And the greatest gift any woman could wish for ME! B: And last but not least, to number 2, please. T: I would give you the sheath to my prized possession, my sword, because then I would be allowed to put my things inside yours. C: Oh well, Bathsheba, thats all your questions. But dont make your mind up yet, heres a bit of help from Our Graham! G: So Bathsheba, will it be Toady number 1, who will give you himself and squeeze you tightly, just dont send him any mail! Or, will it be foxy number 2, who likes nothing better than putting on his Soldier coat and doing sword tricks just keep the toast away from his yolk. Or, will you decide on warm and simple number 3, and if on your date his sheepy antics get on your nerves, you could always sell that gold heart he gave you. THE DECISION IS YOURS! C: So who will it be love 1, 2 or 3? B: Im going to have to go with number 3, Cilla. C: Oh, but what about the two you turned down? (introduces Troy, then Boldwood they leave) C: So here is your Blind Date, you picked number one, that was Gabriel Oak from Weatherbury come in Gabriel! (Gabriel and Bathsheba meet) C: Alright, are you pleased? (Both nod). Okay then, lets pick a date! Which one will be picking? O: Ill let the lovely lady here pick. (Bathsheba picks) B: A sightseeing trip to London! (Hands envelope to Cilla) C: It says here that the two of you will be seeing all the sights of the Famous London! Have either of you been there before? (both say no). Good. Then after that, youll be shopping til you drop and then staying in a luxury hotel! It says here lets hope that the two of you arent calling each other pigs by the end of the week! Okay, lets have a round of applause for Bathsheba and Gabriel!

Dubai Is A Very Young Tourist Destination Tourism Essay

Dubai Is A Very Young Tourist Destination Tourism Essay Introduction: Dubai is a very young tourist destination which gained popularity recently. Dubai has proved as a very successful destination and managed its economy after its recent crisis in year 2009. Having exclusive resorts and hotels throughout the city with deserts makes it a memorable destination with cherishing experience it has desserts which make it similar to Las Vegas in America, Dubai was an impossible dream which is now an oasis for fun in a very promising environment. The backbone for the development of Dubai was the investment made by the foreign investors which helped the infrastructure to boom and flourish. These developments were very well supported and promoted by transparent government policies. But it is important to note that though Dubai was one of the first cities to develop tourism its very challenging to sustain it since there are neighbouring destinations as well which are striving hard to gain the popularity among the region. However Dubais development as a destination year after year has been remarkable and impressive. Dubai has been a dessert gem of the Middle East region. Where the tourists can enjoy sunny beaches with the luxury of one of the finest hotels in the world combined with the warmth of Arabian hospitality. Product offer: Dubai is a destination with seven star luxury hotels overlooking the beaches and with superb infrastructure throughout the city. Dubai caters to young tourists and to people who are willing to invest in any kind of business. It serves with excellent tourist amenities and products which are worth investing in. It is one of the seven emirates of UAE where the tourism industry has done exceptionally well in the recent past years. Dubai is one of the most preferred destinations in the terms of its geographic location. Most of the Middle East and subcontinents of India are just few hours away from Dubai and with ease of accessibility. Also it attracts tourists from European countries making it just 5 hours of flight to Dubai. Dubai is known as one of the best places for a short break with wide range of products offering such as hotels and resorts, dining, shopping, partying, sports events and much more. Dubai is also known for its artificial islands namely, Palm Jumeirah, Palm Deira, Palm Jabel Ali and The world. These artificial and unbelieving infrastructures have taken a drastic curve towards the development of tourism industry. Pricing Strategy: Dubai has made its image at an international level and kept the pace with the increasing market demand and needs effectively. Tourism industry is one of the major contributors of the total economy of Dubai. Dubai was at its best in its early 2002 which lasted for 5 to 6 years and faced a global economy crisis in year 2009. However, Dubai is recovering and doing good from last 2 years or so with tremendous growth in retailer business, oil refineries and of course the tourism industry. As said earlier, Dubai saw its boom time during year 2002 and hence it had psychological pricing strategy. However after the economical downfall in year 2009, Dubai is now going through market penetration pricing strategy so as to attract international investors and tourists back to Dubai.(Hsu, Killion, Brown, Gross, Huang, 2008) Also, keeping in mind the visa formalities of Dubai, that is visa on arrival, can be termed as differentiated strategy. In this context, Dubai tries to accommodate more and more numbers of immigrants and which in a way helps the Government of Dubai to generate more revenue through visitors. Service concept: Dubai has emerged as one of the finest places to visit with ample of attractions from heritage sites, exclusive resorts and hotels overlooking the beach to famous landmarks like Burj Al Arab, newly constructed Burj khalifa, the palm, the world, etc. However, Dubai is trying to develop its infrastructure as much as possible and it is coming up with certain developments which will definitely be a benefit for the tourism industry. Future developments which would enhance the service concept of Dubai for tourism industry are as follows: Dubailand Dubai sports city The world Al Maktoum International airport Global village Current key marketing communication strategies: In this world of globalization, countries all around the globe are competing with each other in all aspects. This is where marketing comes into the picture. Today, the importance of marketing has reached to an extreme height where any business or a destination must have a unique marketing strategy to attract tourists or investors and gain their attention. Dubai has also done its part of it so as to make the world aware of what Dubai is all about and what is it offering to the world. Dubai has currently positioned itself in a rejuvenation stage because of the recent economic downfall in year 2009 and hence it is trying its best to penetrate in the market again and it has been doing exceptionally well since past 2 years. Dubai has introduced various promotions and events which has critical role to attract investors from worldwide and sell Dubai as a destination through such events. There are few festivals and events which help Dubai for its strategic marketing which are as follows: Dubai shopping festival Dubai summer surprises Eid in Dubai Also, Dubai introduces sports activity, entertainment, conferences and exhibitions throughout the year. This breathtaking festivals and events attract people from around 200 countries throughout the world. People visiting Dubai for such events obviously experience something unique and this in a way is personal selling for the destination through its tourists. On the other hand, in this world of modern technology, Dubai, like other countries have introduced an official website named Definitely Dubai which makes it easier for an individual to explore Dubai at one stop and go. Hence, Dubai has various means through which they market their destination and they are as follows: Advertisement Personal selling Public relations Main target market: Dubai offers ample of attractions and a place which attracts all sorts of target market from different aspects of market segmentation. Following are the main target market for Dubai: Business travellers: Dubai is a hub for investors and lately more and more number of international investors have turned up to Dubai and invested in some or the other kind of business. Airlines and ship crew: Dubai enjoys its geographic location and remains one of the major points of halt for all the flights flying from one part to the other part of the world. Hence, accommodating maximum number of airlines and ship crews. Expatriates: As said earlier, Dubai has more than 80% of expatriates which means only less than 20% of UAE nationals resides in Dubai. Honeymooners: Having had unique destinations with luxurious resorts and hotels, honeymooners are the best target market for the hotels. Hotels like Burj Al Arab and Atlantis are one of the best hotels to stay in for the honeymooners. Leisure travellers: Leisure travellers have lots more to explore Dubai in terms of shopping, activities, sports, entertainment, natural reserves, beaches and parks. High end travellers may enjoy their stay in any 5 star luxury hotels and make their stay a memorable experience. Main challenges faced: Main challenge for Dubai was to cope up with the global economic crises which had a huge impact on the infrastructure development as well as the tourism industry. Most of the developments or projects were cancelled or put on hold. Also the political instability in the Middle East region raised an alarm for all the tourists visiting this region ultimately slowing down the flow of visitors to Dubai. However, after the economic crises in year 2009, Dubai has made tremendous come back and it is now coping up with the pace of the market with tourism industry booming at a very high rate. Environmental analysis: Environmental analysis is nothing but an evaluation of the possible impacts of external environment or forces on the existing strategies or growth of the business or organization. Dubai as a destination would definitely like to provide each and every visitor a memorable and cheerful experience. Hence, government of UAE is responsible for the betterment and safety of its cities and UAE itself as a country. Dubai is situated on the emirates northern coastline. Dubai shares its border with Abu Dhabi in the south, Sharjah in the northeast and Oman in the south east (www.definitelydubai.com). Having such competitive environment, environmental analysis will help Dubai identify its current position in the market and possible strengths and weaknesses. (Hsu, Killion, Brown, Gross, Huang, 2008) Environmental analysis will basically include macro environmental scanning. Macro environment consists of political, economical, socio-cultural, technological, ecological and legal factors for Dubai as a destination. Marketing Information system: Marketing information system (MIS) is all about gathering and storing of data and evaluating them so as to meet the goals and objectives of any organization and for its development. Information could be in various forms, for example, number of tourist, number of hotels, technology development, businesses, revenue earned, etc can be collected. This information is collected by the Department of tourism and commerce marketing, Government of Dubai Dubai is one of the growing cities in the UAE. As a destination, it attracts visitors through various means like real estate, travel packages, online auctions, exports, nightclubs, multi-level marketing, job agencies for skilled labours, franchise business, etc. These factors somehow attract people from worldwide as a tourist or a visitor. This, in a form adds up to the revenue earned by the government in terms of tourism and development. Marketing information system gathers and stores data in the form of statistics and it is up to date with the department of tourism and commerce marketing, Dubai. This will certainly help Dubai to form its strategy for its continuous and rapid growth in the market. There are certain benefits of having marketing information system which are as follows: It helps to identify and recognize current market trends Helps in marketing planning and controlling Helps with lots of information which is systematically and properly designed Helps in making right decision at the right time with the facts and information readily available It also helps in environmental scanning. Hence, it is always worth having MIS in any kind of business or a destination to evaluate its current position in the market and cope up with new market trends. Environmental scanning: Environmental scanning helps in understanding the context for the preferred future. Environmental scanning refers to macro environment which considers political, economical, socio cultural, ecological, technological and legal factors. It also comprises of industries, companies, clients and competitors. These factors influence the business, industry or a market as a whole. Environmental scanning is a process of identifying the happenings in and around the business or a destination. Dubai is a unique destination with infinite opportunities. Hence, environmental scanning will help the destination to survive in the market by identifying the opportunities and threat to its market. In this world of globalisation, there is a need to do proper analysis of the surroundings so as to maintain the pace with the world and form a strategy accordingly. The procedure for environmental scanning will be done at international level. Dubai has been growing rapidly since past few years and hence the government of Dubai or the tourism department needs to be up to date with the happenings in and around Dubai. PESTLE analysis: Pestle analysis will broadly focus on the political, economical, socio-cultural, technological, ecological and legal aspects of it. This will help Dubai as a destination to plan its strategies for the future development and attract more number of tourists. PESTLE will also help the government of Dubai to know its competitors and the potential threats to its market. (Hsu, Killion, Brown, Gross, Huang, 2008). Political: Dubai is one of the 7 emirates of UAE and unlike other neighbouring countries it has a stable political history. In the recent years, it has sufficiently developed dynamic legal and regulatory framework. Dubai government and the department of tourism and commerce marketing have contributed a lot in the development of Dubai as tourism destination. However, there are certain impacts of political and legal factors on the destination. One of the major factors that attract tourists from around the world to Dubai is the entry formalities. The UAE authorities have made it very straightforward for the visitors of the Dubai by introducing a visa on arrival system. Here the tourists do not require prior visa to enter UAE airport, however this facility is only applicable to 39 countries GCC nationals. Hence, this formality is a big plus point for Dubai to attract tourists from all around the world. Government of Dubai has given good preference to the people who are interested in doing a business. It has also received recognition for its efforts in creating business opportunities. It has been a good outcome overall and the government of Dubai is still looking forward to bring in new expensive facilities. Foreigners have the right to have the ownership of up to 49% for the businesses that are established in UAE and up to 100% for the professional businesses (DTCM, 2011a). The government is also looking forward to improve its foreign relations which will certainly add up to the tourism industry in some or the other way. C:UsersHemalDesktop3c6e5d0499db540c0bff2b975f7fdbc0_LARGE.png Macro environment (PESTLE) Economical: Over the past recent years, Dubai has made a drastic change in its economy by becoming a major hub for the business and investors. Having had a strategic location it serves as a biggest re-exporting centre in the middle-east. Activities such as trade, tourism, transport, businesses, etc has made a huge contribution to the economy of Dubai. However, the major sector which contributes to the economy is crude oil (Govers Go, 2005, p. 77). Dubais gross economy was US $92.11 billion in year 2011. Where in the tourism industry of Dubai made 11% of the total economy. It has been seen that the total revenue generated by the tourism industry was up by 20% in the year 2011 as compared to 2010. Tourism industry made 15,965,011 in year 2011 while in 2010 it was 13,272,330. Dubais trade surplus has also been increased over the years, growing from $18 billion in 2007 to $31 in 2011. This indicates the strength of the export sector of economy. The hospitality industry is expecting a real boom in its mere future that is by year 2015. Targeting around 100,000 rooms for over 15 million visitors. On the other hand, Dubais foreign debt was estimated at approximately US $100. Having looked at all the facts and figures over the past recent years, there seems to be no economical problem in Dubai. In fact, the tourism industry will be one of the major contributors to the Dubais annual economy. Hence, there should be no worries for Dubai as a destination for the international tourists. Social: Social factors comprises of customs, social class, religion, culture and demographic variables such as age, gender, income and education level. (Hsu, Killion, Brown, Gross, Huang, 2008) According to ( DTCM, 2011a) Dubai has a population of 2,065,636 which consists more than 80% of expatriates population. Male : Female ratio is 2.2 : 1 It has very low or no crime rate record Eating of pork is a taboo in UAE National language of UAE is Arabic Dubai follows Islamic religion, however practice of all religions is allowed in Dubai. Dubai is doing well in terms of education; it has only 7% of illiteracy. Dubai is one of the fastest growing cities in the world and the average employment age is from 19 65 and which is expected to grow by 120% by 2016. Hence, this will definitely decrease the illiteracy rate of Dubai. Also, due to friendly nature of Dubai it has made a remarkable growth in the trading business and will continue to attract more and more investors in future. Technological: Technological factor is now one of the important aspects for any destination in the world of globalisation. Dubai has invested hugely in technology and infrastructures in last 20 years or so. It has got ample amount of attractions where the tourists can look forward to and make their visit to Dubai a memorable experience. Dubai has one major international airport, 2 seaports, specialised free zones, several industrial areas, etc. Dubai has 387 number of operating hotels (Figure 1.1) and 53,828 number of available rooms by the end of year 2011, (DTCM, 2011a). Dubai has worlds 4th tallest hotel named Burj Al Arab, standing 321 meters tall with around 70 floors. Recently established worlds tallest building named Burj Khalifa is 828 meters long in height and more than 160 stories. It holds the following records at international level: Tallest building in the world Highest numbers of stories in the world Tallest service elevators in the world Elevators with the longest travelling distance Tallest free standing building in the world Figure 1.1 C:UsersHemalDesktop1.png Dubai has recently introduced to technologies which are useful for the people travelling throughout the city. Installation of automatic fare system, route display, destination display system, electronic taximeters and complete management systems has made easy for the tourists to travel without any hesitation or trouble. Dubai government also introduced One Stop Information Centre (OSIC) where an individual can stop over and browse for all the information about Dubai in one go. Moreover, Dubai has done significantly well in its technology and infrastructure department so as to attract more and more number of tourists as well as investors with long lasting experience. Ecological: Dubai enjoys with undoubtedly one of the best locations on the planet earth. Having had exceptionally well looking beaches throughout the coast, Dubai has many more things to look which is artificial. Dubai has more than 3 artificial islands, namely, Palm Jebel Ali, Palm Jumeirah, Palm Deira and The world (which appears as a world map) from north to the south. Dubai has been voted with the cleanest water with Abu Dhabi and Muscat. Also, certain UAE cities like Dubai, Abu Dhabi and Sharjah have been rated the best cities to live, (Emirates news, 2012). Legal: UAEs seven emirates have their own government with proper municipality and authorities. There are laws where each and every individual must follow and it has been noticed that in a recent few years expatriates have failed to do it (Emirates News, 2012). There are few laws you should never break, for example: Clothing for womens should be conservative, no transparent clothing are allowed where as mens should cover their chest. There are few customs law where an individual cannot bring certain materials and are banned in UAE. For example, pornographic materials, drugs and anti Islamic materials. Consumption of alcohol is banned in public places but can be consumed in restaurants and bar and in hotels. Drink and driving is a big crime and anybody found guilty will be jailed. Procedure for environmental scanning: Relevant areas for scanning Medium Responsibility of Reporting to Time Competitors Tourists Hotels, DTCM, Government of Dubai Internet website of DTCM Annually Investors Hotels, business or organizations DTCM or Government of Dubai Weekly Hotels and resorts Managers of the hotel, frontline staff Stakeholders, General manager, Head of the department Daily Newspapers Hotels, businesses, entrepreneurs Journalists, Newspaper office, media Daily Customers Hotels and resorts Staff of the hotels Managers, Head of the department Daily Internet Staff and managers of hotels and resorts DTCM, government of Dubai Weekly Tourist Staff and managers of hotel DTCM, Government of Dubai Daily Economical GDP per capita Hotels, Businesses, entrepreneurs Government of Dubai Annually Revenue Hotels, entrepreneurs, investors DTCM, Government of Dubai Annually Currency exchange rates Banks, hotels Government of Dubai Daily Legal Minimum wage law Government of Dubai Human resources department Monthly Hospitality magazines/ Newspaper Hotels and businesses, entrepreneurs Media, Government of Dubai, Magazines and newspaper office Monthly Technological Infrastructure/ Technology Government of Dubai, Tourists, Locals Daily Situation analysis: Dubai has been exploring significantly in all aspects so as to attract more and more number of visitors in recent few years. However it has some strengths, weaknesses, opportunities and threats. Strength and weaknesses are internal whereas opportunities and threats are external (Hsu, Killion, Brown, Gross, Huang, 2008). Strengths: Oil companies, booming economy, politically neutral, unique beauty and hotels all around Dubai, safe and clean environment. Weaknesses: Negative image of the Middle East, lack of natural resources, only around 20% of UAE nationality population. Opportunities: Job opportunities for immigrants, increase in oil prices, increase in foreign investors, and development of MICE. Threats: Strong competitors are within the nation for example, Abu Dhabi, Sharjah and Qatar also international competitors such as Singapore and Hong Kong, limited media coverage. Hence, depending on current situation analysis Dubai is going through a booming phase of economy even after an economic downfall in year 2009. Identified are certain strengths and weaknesses with some opportunities and minimal threats where in Dubai can grow drastically as a tourism destination in its mere future. The economy from hotel industry as said earlier and in figure 1.1 shows an impressive growth of 20% in year 2011 as compared to year 2010. Certain factors that will bring in more international investors and tourists are new developments in infrastructure and technology. Dubai has emerged as one of the rapid growing cities and that too in a quick time span and hence it can be concluded that Dubai is becoming more popular internationally and also a best place to live in with extra ordinary attractions. Target market analysis: One of the major essences of marketing is customer oriented. Target marketing is the process of identifying and focusing marketing activities to those customers whose wants and needs can be satisfied by you the best. By target market process you have the potential to convert these customers as your guests of future providing you with hard cash and investments. An effective target marketing analysis will help you to arrange your resources for the market which would provide high return on marketing investments. Hence target market analysis is a very important and crucial part in the development and sustainability of any destination. It is important to note that target market analysis is always an ongoing process, it has to be done in a periodically. Dubai is already a developed destination in the Middle East region and has the competitive edge of being the first-mover over years. Dubai was very well successful to make it on the top of the worlds tourism destination map. The hotel market in Dubai has grown significantly over years which were backed up by infrastructure developments and huge amount of domestic and international investors. However with the beginning of the economic crisis emerging globally it was very natural that it would hit the major market source. Due to the unwelcomed situation grasping the region for quite a while Dubai not only needs but also was forced to rearrange the procedures and strategies of the hotel industry in the city which was suffering from a downfall in the occupancy rates. Dubais Department of Tourism and Commerce Marketing (DTCM, 2011b) have been trying very hard to position Dubai as not only a top tourist destination but also their aim is to develop it as a commercial hub. While conducting target marketing analysis it is important to conduct a competitive analysis with other destinations in the region. This comparison must include factors which attract customers than the competitors it might include climate, scenery, infrastructure etc. Market Segmentation: A market segment is a process of identifying potential customers by one or more characteristics. This is done to better understand the customer needs .Dubai as a destination has classified its customers on the basic of two categories as geographic and psychographic. Geographic segmentation: In geographic segmentation the market is divided into several geographical borders according to region, population, city size and climate. This is done to concentrate on particular consumer base since consumer behaviour varies across geographic territories. Hence it is important to consider geographic factors to target and attract the market specifically. Top 5 source market for Dubai The above pie chart describes the number of visitors on the basis of geographic area and the top source markets for Dubai. From the pie chart it is prominent that Dubai enjoys a high number of visitors from the South Asia region. It also has many visitors from AGCC region which is Arab Gulf country council .AGCC includes 6 countries which are Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, and the United Arab Emirates. The least amount of visitors was from CIS which is common wealth of Independent States. South Asia is one of the most important segments for Dubai, since Asia has the largest piece of share Dubai has a very good opportunity to take over this target market and spread its roots even deeper. The above data is about the visitors coming to Dubai however it is also important to keep a track of the spending power of the source market (DTCM, 2011a). C:UsersFavYAppDataRoamingTencentUsers473793741QQWinTempRichOleXGNK{GK`}3}J][6L7$XUTRG.jpg According to the data above it is prominent that the tourist from the United Kingdom, United States and Saudi Arabia are by far the biggest spending geographic source markets in Dubai for their accommodation which accumulates to $124.9 millon, $82.1 million, and $70.5 million. This is equal to 63.2 percent of the entire category. Among the high spending countries that spend $10 million or more annually, Japan, Italy and France experienced negative growth of 16.6 percent, 7.3 percent and 1.2 percent respectively. However if we take an average spending on the accommodation sector the high spending countries are Russia ($683.54), Switzerland ($629.81) and Saudi Arabia ($551.40). The entire figures are retrieved from (DTCM, 2011a). Pshychographic segmentation: Pshychographic segmentation is a process or tool to group the people according to their activities, interests, lifestyle and opinion. Dubai is a very vibrant city hence it is very important to classify visitors based on their activities to better understand their needs and to develop the infrastructure demand. Henceforth the visitors visiting Dubai has been classified into the following categories:- Pshychographic Segments Characteristics Business Visitors Stay upto 5 days Have visited Dubai on a regular basis Make their own bookings rather than tour operators Look for safety, climate and value for money Airline and Ship Crew Stay upto one to three days Have visited Dubai before and travel regularly Have corporate arrangements for accommodation with the hotels. Stay in 2 star to 4 star hotels and some serviced apartments. Leisure Visitors Stay for 4 to 10 days Are visiting Dubai for the first time Make their own arrangements Prefer to stay at 5 star hotels while minor percent stay with friends and family Cruise Passengers Stay for two to three days Mostly visiting Dubai for the first time Accommodation is usually a part of the cruise package Visit neighbouring destinations like Oman, Bahrain and Egypt. Conference Visitors Stay for eight to fourteen days Are visiting Dubai on regular intervals Make their own arrangements Mostly stay at 5 or 4 star hotels Use Taxi too much as mode of transportation Working Expatriates Stay for more than a year Are usually visiting Dubai for the first time Have arrangements for their accommodation but not in hotels Contribute to the Culture and economy. The above diagram shows the percentage of physcographic segments in Dubai from all the visitors arriving to Dubai. It is important to note that overall, passenger traffic at Dubai International Airport the worlds fourth busiest airport rose 15 percent in 2010 as the global economy recovered. It was up 8.9 percent in the first half of 2011 despite high fuel costs and increased economic uncertainty in Europe and the US. Hotels in the UAE trade and tourism hub Dubai, known for the worlds tallest tower, reported a modest occupancy increase of 0.7 percent to 69.9 percent in May from the previous year. Potential markets profiles: From the facts and figures about the visitors coming to Dubai we can identify and describe the potential target markets for Dubai. After analysis of the data we have identified 3 major new markets for Dubai (DTCM, 2011a). The details of those nations are stated as follows China: In 2010 the visitors from china were found spending more in the country almost 155.3 percent more than they spent in 2009, according to visavue data. The major growth category in some of the segments included quick service restaurant category which inclined to a 361. Percent jump contributing to 31,519 spent in 2010.one of the other segment which was a growth was departmental store spending which went up by 210.8 Percent to $25 million. C:UsersFavYDesktopUntitled.jpg